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Oak HC/FT

Brand Senior Specialist

Aplazo

Aplazo

Mexico
Posted on Tuesday, April 23, 2024

Role’s Mission

Champion our brand identity, elevate brand awareness, and foster brand loyalty through strategic initiatives, creative executions, and meticulous brand stewardship. By developing and implementing comprehensive brand strategies, overseeing the creation of brand assets, orchestrating engaging brand events, and ensuring consistency across all brand touch points, the Brand Sr Specialist plays a pivotal role in shaping the perception of our brand in the market. Working closely with cross-functional stakeholders.

The Brand Sr Specialist aligns brand content and communication efforts to effectively reach both B2B and B2C audiences, driving business growth and reinforcing our position as a market leader. The Brand Sr Specialist is the ultimate guardian of our brand, entrusted with preserving its integrity, amplifying its impact, and propelling its evolution in a dynamic and competitive landscape.

Key responsibilities

  • Market research and analysis to identify consumer insights, market trends, and competitive landscape.
  • Analyze brand positioning and consumer perception.
  • Lead creative development to motivate target audiences to take action with strategies that incentivize purchase.
  • Align the company around brand direction, visual (design) and verbal (tone and manner)
  • Develop and implement comprehensive brand strategies to enhance brand awareness and equity.
  • Collaborate and command cross-functional teams to ensure brand consistency and differentiation.
  • Lead main marketing assets: homepage, website, app, social media.
  • Ensure conversion rate efficiency - site.
  • Enablement brand playbooks and resources for internal and external use
  • Brand coherence for stakeholder and client management

Requirements

Must have

  • Experience: Bachelor's degree in marketing or related field
  • Years of experience: At least 3 years of working experience
  • Technical Skills: G-Suite, Google Analytics, SEO, heat maps tool and interpretation

Soft Skills

  • Trends understanding
  • Ability to respond to customers wish
  • Teamwork
  • Creativity
  • Written and verbal communication
  • Problem-solving
  • Strategic Thinking
  • Time management and organization
  • Academic background (studies or certifications): Bachelor's degree in business, marketing, or a related field is often preferred.

Nice to have:

  • Have previously created identities that convey the brand's ability to deliver just what the customer is looking for.
  • Ability to inspire others through messaging that adds value to the brand by enabling good communication with the public and consolidating consumer loyalty by caring about their needs.

Languages

  • Spanish
  • English - Advanced