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Senior Sales Development Representative



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See open jobs at Brightline.
Sales & Business Development
Posted on Wednesday, January 17, 2024

About the Role:

Brightline brings virtual behavioral and mental health care to families, when and where you need it. We are seeking an excellent Senior Sales Development Representative to share our value story with potential clients and help us reach even more families in need.

The ideal team member will have experience working in the healthcare benefits space with nimble, high growth commercial teams to identify, qualify, contact, and transition new leads. You will own email and phone outreach campaigns to employers, consultants, brokers, and health plans. First, you’ll shape your approach through a strategic and research-based lens, then you’ll drive the process through execution and outcomes. You will often be the first contact a prospect has with Brightline, and will excel at communicating our value proposition and tailoring it to your individual prospect’s priorities. It will be critical for you to create and leverage strategies to break into accounts for new sales and/or expand existing relationships. This role reports to the Senior Director of Commercial Strategy and Operations, and works closely with the Sales and Marketing teams.

Why You Are Excited About Us:

  • Sourcing: Developing a targeted list of prospects across employers, consultants, brokers, and health plans. Sourcing contact information for key decision makers and influencers.

  • Account Research: Profiling strategic enterprise accounts to enable better understanding of key individuals and business needs. Participate in the development and implementation of new and creative outreach strategies to secure meetings with prospects.

  • Outbound & Inbound Prospecting: Conducting outreach to relevant contacts at enterprise prospects through phone, email, and social media. Responding to inbound leads and inquiries received through email, corporate website, phone, and other channels. Successfully communicating our value proposition, qualifying the lead, and transitioning the relationship to the sales team.

  • Marketing Campaigns: Supporting our Enterprise Marketing team to design and lead broad scale email and phone marketing campaigns to generate interest in the market. Coordinating with Product Marketing on appropriate information and materials to provide for interested prospects.

  • Sales Coordination: Scheduling meetings between qualified prospects and the sales team. Transitioning the relationship with sufficient background and context to enable productive conversations and deal progression.

  • Voice of the Customer: Developing an understanding of key priorities and pain points in the market through your conversations with prospects. Determining implications on future outreach campaigns and messaging.

Why We Are Excited About You:

  • 3-5 years of experience as a B2B Sales Development Representative or an equivalent level business development/demand generation role, ideally in the health benefits space, i.e., employers, health plans, benefit consultants and brokers.

  • Track record of leveraging your interpersonal skills, positive disposition, and tenacious work ethic to engage and influence prospects/clients

  • Demonstrated success with prospecting and outreach to relevant leads

  • Experience breaking a broad prospect research objective into concrete, organized work streams and following through to execution

  • A clear, confident, and approachable communication style, both in writing and on the phone

  • Experience in digital health/healthcare strongly preferred

  • Experience in a high growth startup environment strongly preferred

  • Experience with ZoomInfo, Outreach, and Salesforce preferred

Total Rewards


  • Medical + Dental + Vision + Disability + Life Insurance

Time off:

  • 14 Paid Holidays + Flexible PTO + Sick Days + Parental Leave


  • Learning and Development Reimbursement

  • Health and Wellness Stipend

  • Home Office Reimbursement

Financial Wellness:

  • 401k

  • Stock Options


  • Remote, community-focused culture

  • Company wide meditations

  • Group workouts hosted by Brightline employees!

  • Company Offsites

Compensation Philosophy:

  • At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, level-based, and geo-based compensation that is performance and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. It is a combination of a cash salary, equity, benefits, wellbeing, and opportunity. In compliance with the Equal Pay for Equal Work Act, this role has a combined base salary + variable, OTE range between $77,000-$137,000. Base and variable split will be level-based and geo-based.

Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce

At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation that we build our mission upon. We are compelled to build a future where all families can access inclusive, high-quality care. We are committed to creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive. We are committed to systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems. We are committed to ensuring that every employee, candidate, client, and family we serve is valued and respected.

About Brightline

Brightline is on a mission to build a bright future for every child. We’re convening a team of leading clinicians, technologists, business leaders, and creative thinkers to completely transform what behavioral health care looks like. Together, we’re building exceptional technology and real-world care to bring families a warm, supportive, and goal-oriented experience of care that will help them thrive.

Founded in 2019, Brightline is the leading comprehensive behavioral health platform for families, backed by $215M in funding from leading investors, including Oak HC/FT and Threshold Ventures. As we grow quickly across the country, we’re looking for exceptional team members who, like us, are eager to transform behavioral health in this country and change lives.

This job is no longer accepting applications

See open jobs at Brightline.