Role’s Mission

The B2B Marketing Analyst will be responsible for analyzing the performance of marketing campaigns, managing special projects, and coordinating marketing events aimed at merchants. Their mission is to contribute to the success of B2B marketing strategies through data analysis, activity coordination, and process optimization.

Key responsibilities

• Analyze the performance of B2B marketing campaigns and generate detailed reports.
• Manage special marketing projects, ensuring proper planning, execution, and follow-up.
• Coordinate and execute B2B marketing events, including logistics, materials, and post-event follow-up.
• Assist in the preparation of marketing materials, presentations, and other documentation for projects and events.
• Conduct market research to identify trends and business opportunities
• Collaborate with internal teams in the creation and execution of marketing initiatives.

Requirements

• Understanding of basic B2B marketing principles and strategies.
• Knowledge of branding and how to develop and maintain a brand identity.
• Basic understanding of customer journeys and how to communicate effectively with different business segments.
• Analytical thinking with the ability to interpret data and draw insights.
• Critical thinking and problem-solving abilities, with a focus on finding solutions and improving processes.
• Strong organizational skills to manage multiple projects and tasks simultaneously.
• Excellent written and verbal communication skills.
• Ability to work effectively with internal and external teams.
• Attention to detail and a focus on quality deliverables.
• Proactive and quick to learn new processes and tools.
• Ability to adapt to changing environments and new challenges.

Must have:

• Experience: Marketing roles at: Fintech & Financial Services companies or CPG.
• Years of experience: 2-3 years
• Technical skills:
  • Proficiency in data visualization tools.
  • Experience with marketing analytics platforms.
  • Knowledge of CRM data and experience with A/B testing and conversion rate optimization.
  • Familiarity with AI platforms.
  • Strong Excel/Google Sheets skills for data manipulation and reporting.

• Soft skills:
  • Strong analytical and problem-solving mindset.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects and prioritize effectively.
  • Adaptability to a fast-paced and evolving environment.
  • Strong attention to detail and organizational skills.
  • Ability to work independently and take ownership of tasks.
  • Collaboration and teamwork to work effectively with cross-functional teams.
  • Proactive and solution-oriented approach to challenges

• Academic background (studies or certifications): Bachelor in Business Administration, Marketing or, Communication.

Nice to have

• Knowledge on CRM platforms

Languages

• Spanish
• English (Advanced)