Role’s Mission

The Specialist will be responsible for analyzing and synthesizing data to generate insights that drive strategic decision-making. This role plays a key part in optimizing marketing initiatives by providing data-backed recommendations, managing projects, and ensuring execution excellence. Their insights will directly impact customer acquisition, retention, and overall brand positioning.

Key responsibilities

• Analyze data to extract insights and identify growth opportunities.
• Develop strategic recommendations to optimize marketing efforts / initiatives.
• Own and manage marketing projects, ensuring timely execution, such as Hot Sale, Venta Nocturna, Hot Fashion, Back to School, Buen Fin, Christmas.
• Conduct competitive and user behavior analysis to inform decision-making.
• Collaborate on the design and implementation of CRM campaigns to enhance customer engagement.
• Collaborate with cross-functional teams to drive marketing strategies.
• Monitor campaign performance and refine strategies accordingly.
• Present actionable insights to stakeholders in a clear and concise manner.

Requirements

Must have

• Experience: Marketing roles at: Fintech & Financial Services companies or CPG.
• Years of experience: 2-3 years
• Technical skills:
  • Proficiency in data visualization tools.
  • Experience with marketing analytics platforms.
  • Knowledge of CRM data and experience with A/B testing and conversion rate optimization.
  • Familiarity with AI platforms.
  • Strong Excel/Google Sheets skills for data manipulation and reporting.
• Soft skills:
  • Strong analytical and problem-solving mindset.
  • Excellent communication and presentation skills.
  • Ability to manage multiple projects and prioritize effectively.
  • Adaptability to a fast-paced and evolving environment.
  • Strong attention to detail and organizational skills.
  • Ability to work independently and take ownership of tasks.
  • Collaboration and teamwork to work effectively with cross-functional teams.
  • Proactive and solution-oriented approach to challenges.

• Academic background (studies or certifications): Bachelor in Business Administration, Marketing or, Communication.

Nice to have

• Knowledge on CRM platforms

Languages:

• Spanish: First language.
• English (Level: Intermediate or advanced) - Specify: Advanced level.