Role’s Mission
The B2B Marketing Manager leads demand generation strategy, brand positioning, and
merchant engagement efforts. The primary objective is to attract and convert strategic
merchants, strengthen Aplazo’s reputation as a key business growth partner, and foster long-
term relationships through multi-channel marketing initiatives. This role acts as a bridge between
Sales, Partnerships, and Brand teams, ensuring a consistent and impactful merchant experience
across all touchpoints.

Key responsibilities

1. B2B Marketing Strategy
   1. Design and execute the annual B2B marketing plan aligned with GMV growth and
      acquisition goals.
   2. Develop data-driven strategies to guide resource allocation, channel prioritization, and
      messaging.
   3. Create commercial enablement assets (playbooks, pitch decks, videos, one-pagers)
      based on insights from customer journeys and segmentation.
2. Demand Generation
   1. Manage end-to-end inbound and outbound marketing campaigns (whitepapers, paid
      media, SEO, LinkedIn Ads).
   2. Build and optimize lead conversion landing pages and track their performance through
      analytics tools.
   3. Use funnel metrics and attribution models to measure and improve lead quality and
      pipeline conversion rates.
3. Merchant Relations & Activation
   1. Co-create onboarding, engagement, and retention strategies with KAMs/hunters and
      operations teams.
   2. Launch merchant activation programs like JBPs.
   3. Manage ongoing merchant communications (newsletters, product updates, new features).
4. Events & Partnerships
   1. Curate, plan, and execute owned events (networkings, panels, product demos).
   2. Coordinate participation in trade shows, industry forums, and partner events.
   3. Ensure strong brand presence and materials for both in-person and digital events.
5. B2B Brand & PR
   1. Build and scale B2B presence on core channels (LinkedIn, TikTok, company blog).
   2. Collaborate with PR to position APLAZO as a thought leader in the BNPL ecosystem.
   3. Create editorial content such as success stories, interviews, and industry insights.
6. Tools & Analytics
   1. Collaborate with CRM and operations teams.
   2. Analyze campaign, event, and channel performance metrics.
   3. Conduct advanced segmentation and database enrichment.
   4. Budget optimization
   5. Support internal stakeholders to accelerate opportunities, activate accounts and support merchants management.

Requirements
Must have
- Experience: in B2B marketing, ideally in fintech, SaaS, ecommerce, or retail tech.
- Years of experience: +12 years
- Technical skills: G-Suite (or Office), CRM,
- Soft Skills: Strategic thinking, strong analytical mindset, interpersonal skills, creativity,
and storytelling ability.
- Academic background (studies or certifications): Degree in Marketing, Advertising,
Communications, Data Analytics, or related fields.
Nice to have
- Experience in performance marketing (Google Ads, Meta, LinkedIn).
- Experience with customer marketing and loyalty programs.

Languages:
- Native Spanish.
- Advanced English (required for content development and stakeholder communication).