Role’s Mission

The Creative Specialist will transform insights and brand goals into impactful ideas and concepts for campaigns, social content and brand communication. This role balances creativity with clarity, ensuring all executions reinforce APLAZO’s warm, transparent and user-friendly identity.

Key responsibilities

• Develop creative concepts for brand campaigns, social content and performance pieces.
• Build creative routes, simple storyboards and moodboards.
• Participate in brainstorms with designers, copywriters and insights teams.
• Propose new content formats based on trends and best practices.
• Ensure all ideas reflect APLAZO’s personality: human, clear and free of unnecessary jargon.
• Support community and support teams with reactive or contextual content ideas.
• Present creative proposals in a clear and structured way.

Requirements / Technical Skills

• 2–4 years of experience in creative roles (social, content, campaigns, or digital).
• Basic knowledge of design or motion (conceptual level).
• Experience developing concepts from idea to execution.
• Strong ability to communicate and present creative ideas clearly.

Soft skills:

• Creative and strategic thinking
• Cross-functional collaboration
• Organization and clarity
• Proactivity and ownership
• Adaptability and openness
• Strong communication

Key Personal Traits

• Inquisitive and Analytical: You possess a natural curiosity and critical thinking skills, always seeking to understand the underlying reasons behind behaviors and choices.
• Adaptable and Agile: You thrive in a fast-paced environment and can adjust to shifting priorities with ease.
• Collaborative and Empathetic: You enjoy teamwork and understand the importance of cross-functional collaboration, recognizing the needs of the business.
• Organized and Flexible: While not overly rigid, you maintain a good level of organization and effectively manage projects and deliverables.
• Curious and trend-aware: constantly explores new ideas, formats and references.
• Narrative thinker: turns insights into actionable and clear concepts.

Languages:

• Fluent in both Spanish and English (advanced).

Personal data collected during the recruitment process will be processed in accordance with the Privacy Notice of Aplaz, S.A. de C.V. (“Aplazo”), available at our Privacy and Policy Notice.

Aplazo does not discriminate on the basis of race, religion, skin color, sex, gender, age, ethnic or national origin, marital status, disability, social or economic status, sexual preferences, or any other condition or characteristic. Selection is based solely on the qualifications and merits of the candidates.