Internship Mission

As a Marketing Summer Intern, your mission is to help Aplazo assess and shape a Retail Media / Financial Media opportunity by leveraging our first-party data and BNPL ecosystem (app/web/CRM). You will support the sizing of the opportunity, definition of the value proposition, and creation of an initial go-to-market and product strategy.

Key Responsibilities

• Analyze Aplazo’s first-party data and BNPL ecosystem to identify monetization opportunities
• Size the Retail Media / Financial Media opportunity using top-down and bottom-up approaches
• Define an initial Retail Media value proposition (formats, audiences, use cases)
• Research benchmarks and best practices (Retail Media networks, AdTech / FinTech monetization models)
• Develop first strategic recommendations on:
  • business model
  • advertising products
  • go-to-market approach
• Create and iterate an executive-level deck with insights and actionable recommendations
• Work closely with the Marketing team and key internal stakeholders (high visibility project)

Requirements

• MBA candidate or equivalent graduate program (available full-time during summer)

• Background or strong interest in business, strategy, marketing, consulting, or analytics
• Strong analytical and structured thinking (ability to frame ambiguous problems)
• Strong presentation skills (PowerPoint / Google Slides) and clear executive communication
• Comfortable working with data in Excel / Google Sheets

Nice to Have

• Interest or exposure to Retail Media, AdTech, digital monetization models, FinTech, or data-driven platforms
• Familiarity with CRM/app/web funnels or digital product metrics
• Basic SQL or analytics tools familiarity

Language

• English: Advanced