Director, Member Engagement Performance Insights

Position Overview:

Bloom, the insurance industry's trusted growth partner, is seeking a Director, Member Engagement Performance Insights to lead our data-driven approach to member engagement and program optimization. This leader will drive performance analytics and predictive capabilities that directly impact member outcomes and program effectiveness. As a key member of the Technology organization, they will bridge technical and business functions, transforming complex engagement data into actionable insights that optimize member experiences and drive measurable program results. The ideal candidate will combine strong technical expertise with business acumen and a passion for leveraging data to improve member engagement strategies.

We are looking for an exceptional individual who can:
• Lead and mentor a high-performing analytics team while fostering a culture of innovation, collaboration, and continuous learning focused on member-centric insights.
• Partner with Technology teams including Data Engineering, Software Engineering, and Architecture to drive cross-functional initiatives and ensure robust data solutions for member engagement analytics.
• Champion data integrity and governance across our cloud-based data environment, ensuring consistent and reliable access through modern analytics platforms including Metabase and PowerBI.
• Develop and maintain strong partnerships with Member Engagement, Call Center Operations, and other business stakeholders to understand program objectives, member needs, and opportunities for improvement.
• Drive the evolution of our member engagement data strategy by identifying new data sources, predictive analytics capabilities, and technological improvements needed to optimize program performance.
• Define and monitor key performance indicators (KPIs) for member engagement programs that align with organizational priorities and drive measurable member outcomes.
• Lead complex predictive analytics initiatives utilizing advanced techniques to forecast member behavior, identify engagement opportunities, and optimize program interventions.

• Design and implement scalable reporting solutions and interactive dashboards that deliver actionable insights on member engagement metrics, program performance, and intervention effectiveness.
• Guide root cause analyses of engagement patterns and statistical validation of program hypotheses, ensuring data-driven optimization of member engagement strategies.
• Effectively communicate complex analytical findings to non-technical stakeholders, providing clear recommendations and implementation strategies for program improvements.
• Collaborate with technology teams to resolve data pipeline issues and improve data quality throughout the member engagement data ecosystem.
• Set and execute operational goals aligned with company-wide objectives while maintaining focus on team development and measurable business impact.

Qualifications:
• Bachelor’s degree in business, Analytics, Computer Science, or related field; or equivalent experience
• 8+ years of experience in Analytics or Clinical Analytics required
• 5+ years of team management analytics experience
• Prior healthcare industry experience required

Required Skills and Abilities
• Proven experience with AWS/Redshift and modern BI tools (Metabase, PowerBI)
• Strong SQL proficiency with demonstrated expertise in Redshift query optimization
• Experience with statistical programming languages (R/Python) for predictive modeling
• Experience designing and implementing large-scale dashboard solutions for performance monitoring
• Expertise in predictive analytics, member segmentation, and engagement modeling techniques
• Knowledge of modern data architecture and ETL processes in cloud environments
• Demonstrated experience with Agile methodology and project management
• Strong track record of stakeholder management and business partnership, particularly with program/engagement leaders
• Excellence in translating complex technical concepts and predictive insights for non-technical audiences
• Ability to balance strategic thinking with tactical execution while maintaining focus on measurable member outcomes

What We Offer
Bloom operates with a people-first culture, which means listening to our employees to provide the benefits that mean the most to them. Our competitive compensation, comprehensive health coverage, long-term growth opportunities, and remote work environment are among the reasons that many of our employees have been with us since the beginning of our business. BeBloom™, our proprietary employee training and engagement program, helps you learn our business model and immerse yourself in everything our culture has to offer from day 1. From virtual live events to mentorship and leadership programs and employee-led councils, there are countless opportunities to get involved, build connections, and share your voice – because at Bloom, the real you belongs here.

Core Values:
1.Put People First: Uphold and promote a people-first culture within the organization, emphasizing empathy, kindness, and a commitment to making a positive difference.
2.Be Stronger Together: Embrace a team player mentality, leveraging the strengths of yourself and others to collaborate as one team.
3.Do What’s Right: Adhere to high ethical standards, acting with integrity to do what’s right for partners, customers, and colleagues.
4.Embrace a Growth Mindset: Embrace a culture of continuous learning, education, and professional development.
5.Drive Solutions: Demonstrate ingenuity and skill by sharing ideas and solutions that drive our mission forward.

About Bloom
Bloom is a third-party insurance services provider that partners with Medicare health plans to enable high-quality Medicare enrollment and drive earlier health plan activation. Founded in 2007, Bloom has partnered with national and regional payers to implement solutions for every step of the member journey, from telesales and quote & enroll to health activation outreach. Supported by its Ascend technology platform, Bloom produces closer connections and better outcomes for Medicare beneficiaries and health plan stakeholders to deliver High Value Enrollment.