Vice President, GTM Strategy and Operations
Blue J Legal
Operations
Toronto, ON, Canada
Posted on Oct 9, 2025
Vice President, GTM Strategy and Operations
Toronto, Canada
GTM
Hybrid
Full-time
Blue J is the leading generative AI solution for tax professionals. As a B2B SaaS company, our customers are accountants and tax experts who rely on our market-leading software to deliver fast, accurate, and defensible answers to complex tax questions.
With the launch of our flagship generative AI product, we’ve consistently exceeded our revenue targets quarter over quarter and continue to accelerate our growth. Our product roadmap is ambitious, customer-focused, and designed to deliver exceptional value at speed.
Why Blue J
We’re building the essential operating layer for global tax cognition. With one of the highest NPS scores in B2B SaaS, a growing international footprint, and a mission that blends AI with professional expertise, we’re building one of Canada’s next generational tech companies.
The Opportunity
We’re hiring a Vice President of GTM Strategy and Operations to architect and lead our GTM Strategy and RevOps function. In this foundational role, you will design and scale the strategies, systems, and insights that power our growth engine. You will report to the President and work in close partnership with GTM leaders across Sales, Marketing, and Customer Success.
A Note on Location
This role is hybrid, with in-person time at our Toronto office (about 2–3 times per month) and company kickoffs.
What You’ll be Doing
Foundation building
- Standardize GTM processes and playbooks across Marketing, Sales, and Customer Success
- Define handoffs, cadences, and accountability measures that scale
- Build the data architecture needed for visibility, automation, and AI adoption
Data & insights
- Own revenue data strategy and governance
- Deliver dashboards and insights that drive smarter GTM decisions, retention, and expansion
- Build forecasting models that improve predictability and inform capital allocation
Technology & AI enablement
- Own the RevTech stack (Salesforce, HubSpot, Catalyst, Gong, etc)
- Introduce scalable AI workflows to boost productivity, personalization, and decision-making
- Ensure systems are integrated, user-friendly, widely adopted, and delivering leverage to GTM teams
Performance & productivity
- Track and optimize funnel performance, rep productivity, and lifecycle metrics
- Define and monitor benchmarks for ARR per FTE to drive continuous improvement
- Develop and scale playbooks and enablement programs that lift individual and team performance
Leadership & alignment
- Partner with GTM leaders to align on strategy, goals, and operating rhythm
- Build and lead a high-performing RevOps team with a culture of accountability, agility, and innovation
- Act as the strategic glue between Marketing, Sales, and Customer Success
- Drive execution of mission-critical cross-functional initiatives
What You Offer Blue J
- 10+ years in Revenue Operations, Sales or Marketing Ops, or GTM leadership in SaaS
- Proven track record improving productivity and outcomes like ARR per FTE, CAC payback, NRR, and GRR
- Deep knowledge of CRM and RevTech ecosystems
- Experience rolling AI and automation into GTM motions
- Strong leadership, alignment, and influence skills in fast-moving scale-up environments
What Success Looks Like
- Driving toward world-class efficiency benchmarks (approaching $1M ARR per FTE)
- Forecast accuracy within ±5%
- Stronger funnel conversion and shorter sales cycles
- GTM teams operating with clarity, confidence, and real leverage from data and AI
What We Offer You
- A rare opportunity to turn data, systems, and AI into real GTM leverage and see the impact fast.
- A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.
- Competitive base salary, stock options, and benefits designed to support you and your family.
- Flexibility in how you work: primarily remote, with 2–3 in-office days per month plus company kickoffs.
- A collaborative, ambitious, and supportive team that values innovation, respect, and fun.
- The excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.
The Core Values that Define Our Culture
- We are customer-focused
- We put the team interest before self-interest
- We are pleasant and playful
- We are open to better ideas
- We deliver on our promises
- We solve the toughest problems
What to Expect in the Interview Process
We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!
Interview Process
- Chat with Deb, Director of Talent Acquisition
- Meet Tina, President
- Meet Sean, CRO and Lindsay, CMO
- Meet Avi, COO
- Present your case study to the team
- Meet Ben, our CEO
We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.
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Req ID: R42