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Community Engagement Lead, California



California, USA
Posted on Thursday, February 1, 2024

About the Role:

Brightline brings virtual behavioral and mental health care to families, when and where they need it. You have the exciting opportunity to be a critical part in advancing the mission of a new partnership with Brightline and Children and Youth Behavioral Initiative (CYBHI). Established as part of the Budget Act of 2021, CYBHI is a $4.7B five-year package of investments that seeks to reimagine behavioral health care for California’s youth. The goal is to promote social and emotional well-being, prevent behavioral health challenges, and provide equitable, appropriate, timely, and accessible services for children and youth behavioral health needs for free. Brightline was selected from a group of 450+ vendors to provide the Behavioral Health Virtual Services Platform (BHVS) for children under 13 as one of the workstreams for CYBHI.

We are seeking experienced and passionate Community Engagement Leads to join our team at Brightline. The ideal candidate will be an expert in communication strategies, possess a deep understanding of the specific demographic they are working in, and be widely recognized as a dedicated advocate for child mental well-being.

Why You Are Excited About Us

Community Outreach and Engagement/Health Education/Health Promotion:

  • Initiate cold outreach via email, phone calls, and in-person meetings to establish connections with key stakeholders in schools, faith-based organizations, and community-based groups.

  • Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as ZoomInfo, Google, LinkedIn, and district websites.

  • Build and nurture relationships with individuals and organizations to facilitate collaborations and promotions for the launch of HelloBrightline's services on January 1st.

  • Conduct in-depth research on potential partners to tailor outreach and engagement strategies, ensuring a high-touch and personalized approach.

Marketing and Partnership Strategy:

  • Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.

  • Create a partnership strategy that fosters mutual referrals, positioning HelloBrightline as a valuable resource within the community.

Activation and Event Participation:

  • Attend, organize, and participate in various activation tactics such as events, school fairs, and community gatherings to promote HelloBrightline's offerings.

  • Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by HelloBrightline.

  • Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.

Performance Tracking and Reporting:

  • Establish and track key metrics related to outreach, engagement, and conversion rates.

  • Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.

Collaborative Improvement:

  • Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.

  • Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships.

Why We Are Excited About You

  • Community engagement and or relevant work experience

  • A deep understanding of communication strategies and proven expertise in engaging specific demographics, cultures, and ethnicities.

  • Experience navigating public and community health and school-based systems to build programs and gain adoption within the community

  • Excited to be recognized as a respected advocate for child mental well-being within the community.

  • Experience in cold outreach, relationship building, and developing high-touch nurture campaigns.

  • Proficiency in utilizing online platforms and research methods to source contacts and gather relevant information.

  • Strong organizational skills and the ability to track and report on performance metrics and use data to inform decisions.

  • Excellent interpersonal and communication skills, both written and verbal.

  • Comfortable with public speaking and event participation.

  • Knowledge of pediatric mental health, public or community health, community needs and related services is a plus.

  • Proficiency in another language (ie Spanish) is a plus

  • Must be based in California and have reliable transportation

  • We are currently hiring within these CA counties:

    • Riverside

    • Kern/Santa Barbara

    • Stanislaus/San Joaquin/Santa Clara

    • San Francisco/Alameda

    • Sacramento

Total Rewards


  • Medical + Dental + Vision + Disability + Life Insurance

Time off:

  • 14 Paid Holidays + Flexible PTO + Sick Days + Parental Leave


  • Learning and Development Reimbursement

  • Health and Wellness Stipend

  • Home Office Reimbursement

  • Mileage reimbursement

Financial Wellness:

  • 401k

Hybrid Role:

  • Position will require in-person (outreach) and remote work

  • Travel by car will be primarily based on the county a lead resides in


  • Community-focused culture

  • Company wide meditations

  • Group workouts hosted by Brightline employees!

  • Company Offsites

Compensation Philosophy:

At Brightline we have built a total rewards philosophy that includes fair, equitable, competitive, geo-based compensation that is performance and potential based. Our strategy is based on robust market research, including external advisory specializing in national compensation, and thoughtful input from every level of our organization. It is a combination of a cash salary, benefits, wellbeing, and opportunity. In compliance with the Equal Pay for Equal Work Act, leads will have an opportunity to earn $64,000-$89,000.

Our Commitment to Building a Diverse, Equitable, and Inclusive Workforce

At Brightline, we believe that Diversity, Equity, Inclusion, and Belonging are essential to the foundation that we build our mission upon. We are compelled to build a future where all families can access inclusive, high-quality care. We are committed to creating an environment that encourages our employees to show up authentically, reach their highest potential, and have an equal opportunity to thrive. We are committed to systematically evaluating and improving our inherent beliefs, observed behaviors, structures, and systems. We are committed to ensuring that every employee, candidate, client, and family we serve is valued and respected.

About Brightline

Brightline is on a mission to build a bright future for every child. We’re convening a team of leading clinicians, technologists, business leaders, and creative thinkers to completely transform what behavioral health care looks like. Together, we’re building exceptional technology and real-world care to bring families a warm, supportive, and goal-oriented experience of care that will help them thrive.

Founded in 2019, Brightline is the leading comprehensive behavioral health platform for families, backed by $215M in funding from leading investors, including Oak HC/FT and Threshold Ventures. As we grow quickly across the country, we’re looking for exceptional team members who, like us, are eager to transform behavioral health in this country and change lives.