Curana Health is a provider of value-based primary care services exclusively for the senior living industry, including in nursing homes, assisted/independent living facilities, CCRC/life plan communities and affordable senior housing communities. Curana Health serves more than 1,100 senior living community partners across 30 states and participates in both the MSSP ACO, ACO Reach and Medicare Advantage programs with CMS. Backed by more than $300M in venture capital funding, the organization is poised to disrupt care delivery in senior living on a meaningful scale through innovative care models and applied analytics.

Summary

The Marketing Specialist, Medical Group Marketing is responsible for supporting marketing initiatives to drive patient panel growth and retention. Reporting to the Marketing Director, this individual will support provider bios, ordering, budget tracking, events, campaigns, clinic openings, and other projects as assigned.

Responsibilities

• Write/edit provider bios; coordinate design, production, and distribution
• Place print and promo item orders for clinical staff and monitor spend in budget tracker
• Help organize events, clinic openings, and provider meet and greets; track event engagement
• Organize marketing files and develop stock numbering system to track collateral versioning
• Help produce and edit collateral for senior living communities, including fliers, resident TV ads, FAQs, and newsletter copy
• Support digital initiatives to target residents and their families, including landing pages, emails, and geofencing ads
• Upload receipts to Navan for medical group expenditures

Qualifications

• Bachelor’s degree in marketing, English, communications, journalism, or related experience
• 1-3 years of experience in marketing communications and digital marketing tactics
• Exceptional writing and editing skills
• Ability to effectively manage deadlines and time-sensitive projects
• Strong prioritization, organization, communication, and project management skills
• Assertive self-starter with proven ability to work both independently and collaboratively
• Proficiency in business systems including Microsoft Office and project management programs

Curana Health is dedicated to the principles of Equal Employment Opportunity. We affirm, in policy and practice, our commitment to diversity. We do not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable or state law, genetic information, or any other characteristic protected by applicable federal, state and local laws and ordinances.

The EEO policy applies to all personnel matters as outlined in our company policy including recruitment, hiring, transfers, and general treatment during employment.