Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We’re a mission-driven, high-growth organization that’s powered by science, technology, and world-class talent.

We are seeking an experienced Marketing Operations Manager to help build and manage a scalable marketing automation system to help execute B2B marketing campaigns for payers, providers and employers, including:, defining lead processes, enabling campaign performance tracking and assigning attribution. You will be responsible for managing our full B2B marketing tech stack, including Iterable, Pardot, and Salesforce, with an emphasis on continuous growth and optimization. To thrive in this role, you must demonstrate a self-starter mentality with a strong focus on cross-functional collaboration and the strategic drive to take data and turn it into actionable business insights. This role will report to Noom’s Healthcare Associate Director of Demand Generation.

What You’ll Be Doing

• Be the central hub of Healthcare Marketing program build and execution - partnering closely with Demand Generation, Product Marketing, Content, and Paid Media teams.
• Lead the implementation and optimization of Pardot to help design and execute B2B marketing automation campaigns - providing seamless integration with Salesforce and other marketing technologies.
• Support automated multi-channel Employer, Consultant, Health Plans, and Health System prospect campaigns to help drive marketing qualified leads and generate pipeline.
• Manage Iterable platform to support member engagement marketing campaigns.
• Own and optimize end-to-end lead flow process, lead capture, and routing.
• Manage marketing prospect database - audit, cleanse, and enrich
• Develop, implement, and maintain a dynamic B2B lead scoring system
• Create and launch persona-based email drip programs
• Develop a roadmap to optimize marketing systems, processes, and CRM data to help the business improve efficiencies and scale over time

What We’re Looking For

• 5+ years of experience in marketing operations in a B2B environment
• 3+ years of experience in demand generation, lead nurturing and drip campaign strategy, marketing funnel automation, operations and analytics, platform development & execution
• Advanced working knowledge of core marketing technology tools - Pardot, Iterable, and Salesforce
• A strategic thinker that is detail oriented and possesses a deep understanding of marketing automation and Health Benefits B2B buying lifecycle
• Must demonstrate a strong analytical drive to measure, analyze, and improve campaigns and programs
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously and meet deadlines
• B2B Healthcare industry experience a plus
  
  

What Makes This Job Amazing

• You’ll be helping millions of people lead healthier lives every day
• You’ll experience huge learning & professional growth opportunities. Noom believes in supporting you; we’ll cover the cost of books, courses, conferences… you name it!
• You’ll become part of our transparent, high-performing, and close-knit team
• We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.

Base Salary

• The US base salary range for this full-time position is $116,000 - $158,000.
• Our salary ranges are determined by role, level, and location. The range displayed on each job posting is based on Noom’s estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, scope, and location. This range is not inclusive of any discretionary bonus or equity package.

Other Elements of the Rewards Package

• Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Location: New York, NY, USA
• Remote location(s): United States.
• Your recruiter can share more about the specific compensation package for your preferred location during the hiring process

More About Noom

At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain’s have all named Noom a Best Place to Work including being named on Fortune’s lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email accommodations-help@noom.com.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Our assessment process includes multiple phone and/or video interview rounds, and we will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.