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Email & Lifecycle Marketing Specialist (Contractor)

Noom

Noom

Marketing & Communications
New York, NY, USA
USD 45-65 / hour
Posted on Aug 14, 2025

Contract Details

We’re looking for a proactive and detail-oriented Email & Lifecycle Marketing Contractor to help us build and execute automated communications that drive member engagement and enrollment, ahead of our 1/1 enrollment season. You’ll impact our B2B2C partnership experiences and bring them to life across email, SMS, and push channels. Consulting closely with our Member Marketing, Product, and Partner Success teams, you’ll use Iterable to deliver personalized, high-impact lifecycle campaigns, to support partner launches, feature adoption, and long-term retention.

This is a hands-on contract opportunity with flexibility and the chance to contribute meaningfully to a mission-driven team focused on health and behavior change.

You Will:

Priority 1: Member Enrollment Campaign Build & Execution

  • Support the execution of go-live enrollment campaigns using Iterable, ahead of our 1/1 enrollment season.
  • Assist in developing and updating modular templates for various client sizes.
  • Set up campaigns within Iterable, ensuring correct audience targeting and timing.
  • Conduct end-to-end QA to ensure accuracy, compliance, and timely deployment of campaigns.
  • Partner with B2B operations and partner success to monitor campaign delivery.

Priority 2: Lifecycle Journey Deployment

  • Build and maintain automated lifecycle workflows in Iterable, in collaboration with member marketing and product stakeholders.
  • Collaborate on journey testing and documentation to support program optimization.
  • Maintain and update journeys regularly, seeking opportunities to automate workflows and identify improvements to enhance performance and scalability.

Priority 3: Channel Testing & Personalization

  • Support and consult on A/B tests and audience segmentation efforts.
  • Track campaign performance using built-in Iterable and Looker analytics.
  • Help analyze results and recommend tactical improvements for future sends.

You Have:

  • Minimum 2 years of hands-on experience with Iterable (email, SMS, and push notifications).
  • 2–4 years of experience in email or lifecycle marketing, ideally in a B2B2C or Health Tech environment.
  • Familiarity with campaign QA, audience segmentation, and performance reporting.
  • Ability to work collaboratively in a cross-functional, fast-paced environment.
  • Understanding and knowledge of GDPR, CAN-SPAM, and HIPAA compliance and frameworks (preferred).
  • Proficient in reporting and analytics tools (Looker experience is a plus)

Contract Details:

  • Location: Remote (US-based required)
  • Hours: 40 hours per week
  • Rate: $45 - $65/hour
  • Start Date: ASAP
  • Duration: 6 months
    • Potential for extension or contract-to-hire conversion upon business need